Direct integration with Polaris to Vega Promote so that patrons who have been identified as "opted-in" (through a UDF in Polaris) can automatically be added to marketing segments in Promote. And in reverse -- if a patron unsubscribes from a marketing campaign in Promote, the UDF in Polaris will be changed to "opted-Out".

Patron Point currently connects with Polaris via API and updates data monthly, so the technology from Polaris side is available.